With the deregulation of the UK utilities market,
consumers are increasingly moving towards comparison services
to source their utility providers. According to data from Ofgem,
the UK energy regulator, some 200,000 gas and electricity contracts
are switched to different providers each week.
The Xelector Utilities marketplace is especially
designed for our channel partners to profit from this growing
market. Channel partners can add new revenues as they maximise
their site's stickiness simply by adding to their site through
a rebranding or cobranding arrangement. The Xelector Utilities
marketplace enables channel partners to offer their users the
ability to compare, select and buy electricity and gas from their
web site.
With the Xelector Utilities marketplace, users
get an excellent comparison shopping experience; product providers
sell more products and learn about consumer behaviour; and channel
partners share in the commission each time a user purchases gas
and/or electricity through the marketplace.
How does it work?
A channel partner (e.g. unravelit.com)
adds a link to the Xelector Utilities marketplace to its site.
A user visiting the channel partner's site chooses to compare
electricity tariffs and Xelector searches for suppliers operating
in the user's area.
The user is presented with current options that include comparing
tariffs, payment options, discounts and incentive information.
With most of the options available, the user can then apply
online to the energy provider of their choice.
In addition to commission sharing generated through
the Xelector Utilities marketplace, channel partners gain:
Access to a growing comparison market
With more and more people comparision shopping for their gas
and electricity, channel partners profit from this growth by
sharing in the commissions generated when users switch energy
providers.
Enhanced stickiness
Unparalled comparison shopping experience increases the stickiness
of channel partners’ sites and the length of its users’ visits.
Increased user knowledge
Xelector collects, and shares with channel partners, tracking
of online user behaviour in through its eIntelligence solutions.
This invaluable information on marketplace performance and product
preferences is presented to channel partners in easy-to-view
reports accessible over the web.
Traffic and conversion analysis and action
To ensure positive conversion rates and healthy commissions
for channel partners, Xelector provides monthly traffic and
conversion analysis reports on the Utilities marketplace. These
reports form the basis for joint marketing efforts to increase
conversion rates on the channel partner's site.
Comprehensive customer service
A comprehensive customer service is provided with the Xelector
Utilities marketplace. Web, e-mail and telephone support, plus
online self-service such as FAQs, are available to users.
Brand protection
The Xelector Utilities marketplace is built to the highest standards
in reliability and scalability to handle channel partners’ retail
volumes safely. It also maintains the highest levels of security
and privacy for channel partners and users.
If you are interested in Xelector’s Utilities
marketplace please contact utilities@xelector.com
