The UK broadband market has exploded in recent
years and it is now estimated that over 60% of the British public
has access to broadband either at home or at work. This grande-nouveau
demand has generated a huge rise in providers and created strong
competition in the marketplace.
Fundamentally, a market with heavy supply-side
competition favours the consumer as providers have to fight to
attract and maintain customers. Xelector's unique broadband comparison
service helps consumers make the right supplier choice based on
the criteria that are most important to them. This strong competition
has also made broadband much like other household products and
switching is now relatively easy.
The Xelector Broadband marketplace is especially
designed for our channel partners to profit from this growing
market. Channel partners can add new revenues as they maximise
their site's stickiness simply by adding to their site through
a rebranding or cobranding arrangement. The Xelector Broadband
marketplace enables channel partners to offer their users the
ability to compare, select and apply for broadband from their
web site.
Xelector's Broadband Comparison marketplace provides
customers a shopping experience second-to-none; our providers
sell more and gather valuable customer buying habits; and our
channel partners share in the commission each time a customer
successfully applies for and switches to a new broadband product.
Approximately 16,000 people switch broadband providers
everyday in the UK and Xelector has 95% of the broadband market
covered!
How does it work?
A channel partner (e.g. Unravelit.com)
adds a link to the Xelector Broadband marketplace to its site.
A user visiting the channel partner's site chooses to compare
broadband tariffs and Xelector searches for suppliers operating
in the user's area;
The user is presented with current options that include comparing
tariffs, payment options, discounts and incentive information;
and
With most of the options available, the user can then apply
online to the broadband provider of their choice.
In addition to commission sharing generated through
the Xelector Broadband marketplace, channel partners gain:
Access to a growing comparison market
With more and more people comparison shopping/switching for
their broadband providers, channel partners profit from this
growth by sharing in the commissions generated when users switch
broadband providers;
Enhanced stickiness
Unparalled comparison shopping experience increases the stickiness
of channel partners' sites and the length of its users' visits;
Increased user knowledge
Xelector collects, and shares with channel partners, tracking
of online user behaviour in through its eIntelligence solutions.
This invaluable information on marketplace performance and product
preferences is presented to channel partners in easy-to-view
reports accessible over the web;
Traffic and conversion analysis and action
To ensure positive conversion rates and healthy commissions
for channel partners, Xelector provides monthly traffic and
conversion analysis reports on the Utilities marketplace. These
reports form the basis for joint marketing efforts to increase
conversion rates on the channel partner's site;
Comprehensive customer service
A comprehensive customer service is provided with the Xelector
Broadband marketplace. Web, e-mail and telephone support, plus
online self-service such as FAQs, are available to users; and
Brand protection
The Xelector Broadband marketplace is built to the highest standards
in reliability and scalability to handle channel partners' retail
volumes safely. It also maintains the highest levels of security
and privacy for channel partners and users.
If you are interested in Xelector's Broadband
marketplace please contact broadband@xelector.com.
